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That's Business Today

Top 5 Reasons to Explore Digital Storytelling

benefits of digital storytelling

Digital Marketing Top 5 Reasons to Explore Digital Storytelling Written by : Silvana | Digital Consultant Posted on : December 5, 2023 Tags : Content,Digital Links : Facebook Twitter Instagram Youtube Linkedin The Top 5 Reasons to Explore Digital Storytelling in Your Marketing Strategy Incorporating digital storytelling as part of your marketing strategy helps achieve […]

Digital Marketing. How We Work.

Digital Marketing: How We Work. Define, Explore, Craft, Track, Analyse and Reiterate.

Embark on a digital journey with That’s Business Today. Define, explore, craft, track, analyse, and reiterate – the six steps to digital strategy that embodies authenticity, and unwavering excellence.

Clear Concise Consistent

Symbols in Digital Branding: The Key to Clarity, Consistency, and Success

In today’s digitally driven world, the significance of symbols in building a strong digital brand and effective digital marketing cannot be overstated. They are the visual cues that instantly connect a brand with its audience, transcending language barriers and leaving a lasting impression. In this blog post, we’ll explore the importance of symbols in digital branding, referencing famous business figures, and emphasising the need for clarity, conciseness, and consistency in your branding efforts.

Storytelling 4 success

Leveraging the power of narrative in your marketing strategy can be a game-changer.

Storytelling is an essential tool for businesses looking to connect with their audience, establish credibility, and drive action.

What is Mobile Marketing?

Mobile Marketing

Mobile marketing includes SMS, mobile display and mobile search. It encompasses all forms of communication between brands and consumers via mobile.

Omnichannel marketing strategy: what is cross-channel consistency?

Omnichannel Marketing Strategy

Cross-channel consistency is key in the new omnichannel environment. Regardless of which marketing strategy, for whichever objectives you are trying to achieve, my motto is “consistency is key”. Consistency in messaging and regularity, branding, visual, tone-of-voice, etc.

How do Customer Analytics affect performance?

customer analytics

Establishing a culture that values fact-based decision making, along with the ability to quickly translate this into action, is more likely to lead to success and outperforming competitors.