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That's Business Today

Nurturing Customers

Thats Business Today | Nurturing the customer journey

Nurturing relationships with customers means building your relationship with them along their customer journey. This is mainly achieved by providing value to them with no strings attached.

What is Mobile Marketing?

Mobile Marketing

Mobile marketing includes SMS, mobile display and mobile search. It encompasses all forms of communication between brands and consumers via mobile.

Omnichannel marketing strategy: what is cross-channel consistency?

Omnichannel Marketing Strategy

Cross-channel consistency is key in the new omnichannel environment. Regardless of which marketing strategy, for whichever objectives you are trying to achieve, my motto is “consistency is key”. Consistency in messaging and regularity, branding, visual, tone-of-voice, etc.