Brand & Identity

Build a brand that’s recognised, remembered, and trusted. Your brand is more than a logo—it’s how your business is seen, understood, and experienced across every touchpoint.

We design brands that go beyond visuals.


We create connected brand systems—logos, guidelines, packaging, and digital assets—built to deliver clarity, consistency, and recognition across your entire customer journey.

Because strong brands don’t just look good—they perform.

Branding Is Not Just a Logo

Logo Design

Designed for real-world use—digital & print.

Brand Guidelines

Colours, typography, tone, and usage for consistency.

Identity

Brand ecosystems that align every touchpoint.

Packaging

Stands out on shelves and reinforces your brand.

Templates

Templates to maintain brand presence.

Touchpoints

Consistent everywhere your customer interacts.

Consistency Builds Recognition

  • Trust

  • Familiarity

  • Conversions

  • Search

  • Website

  • Socials

  • Ads

  • Emails

We build brand systems across the entire customer journey.

Branding, Simplified. Questions Answered.

From logos and colour palettes to brand systems and consistency—here’s what you need to know to build a brand that performs.

What is included in your branding services?

Our branding services can include logo design, brand guidelines, colour palettes, typography selection, packaging design, social media templates, and other branded assets to help create a clear and consistent brand presence.

Do I just need a logo, or do I need a full brand identity?

A logo is only one part of your brand. A full brand identity gives your business the structure it needs across website design, social media, marketing collateral, packaging, and customer touchpoints—helping you build recognition and trust.

Why are brand guidelines important?

Brand guidelines help ensure your logo, colours, fonts, imagery, and tone of voice are used consistently. This protects your brand and makes it easier for your team, suppliers, and partners to present your business the right way every time.

Can you redesign an existing logo or refresh our current brand?

Yes. If your current branding no longer reflects your business, audience, or direction, we can refine or redesign your logo and visual identity while retaining the elements that still work.

Do you create branding for social media?

Yes. We create branded social media templates and visual assets to help your business maintain a consistent look and feel across platforms. This supports stronger brand recognition and a more professional digital presence.

Can you design packaging and branded marketing materials?

We can develop packaging design and other brand touchpoints such as presentation documents, brochures, signage, digital assets, and marketing templates to ensure consistency across the customer journey.

How does branding affect the customer journey?

Branding shapes first impressions and influences how customers perceive your business at every stage—from discovery and consideration through to conversion and retention. Consistent branding helps build trust, familiarity, and confidence.

How long does a branding project take?

This depends on the scope of work. A logo-only project may be completed faster, while a full brand identity with guidelines, templates, and brand assets will take longer. We define scope and timing clearly at the start of each project.

Do you work with new businesses and established brands?

We work with start-ups, growing businesses, and established brands looking to strengthen, refresh, or expand their brand systems.

How do you approach branding at That’s Business Today?

We take a clear, concise, and consistent approach. That means understanding your business, audience, and goals first—then creating a brand system that works across real customer touchpoints, not just in theory.

Branding Across the Customer Journey

Your brand must remain consistent at every stage. We design your brand to work across the entire journey—not just at the start.

01

Discovery

First impression
Google, social

02

Consideration

Evaluation
Website, messaging, content

03

Conversion

Action
Calls to action, trust signals

04

Retention

Experience
Emails, follow-ups, experience

Consistent branding creates recognition, trust, and a smoother customer experience across every touchpoint.

Start Today for Tomorrow’s Success

Turn your marketing into a system that works. Book A Meeting.