Social Media Marketing

Turn attention into action. Build a social presence that performs.

Social media is no longer just about posting—it’s about creating a connected system that builds awareness, drives engagement, and generates real business outcomes.

At That’s Business Today, we develop social media strategies that align with your overall marketing—ensuring your content, messaging, and calls to action work together across every platform.

Because social media should do more than look good—it should deliver results.

More Than Posts—It’s a Journey

Strategy

Clear direction on what to post, when to post, and why it matters.

Content

Structured content aligned to your brand, audience, and goals.

Templates

Branded templates to ensure visual consistency and efficiency.

Organic

Structured content for awareness, engagement, and conversion.

Paid

Targeted advertising to reach the right audience and drive results.

B Suite

Centralised —easy management & clear insights.

Social Media That Works, Not Just Looks Good

  • Structure

  • Strategy

  • Results

  • Facebook

  • YouTube

  • Instagram

  • LinkedIn

  • TikTok

  • X (Twitter)

  • Pinterest

  • Google Business Profile

  • Apple Business Connect

  • Bing Places

Every social post is part of the customer journey—shaping first impressions, influencing decisions, and leading to action.

Build a Social Media Strategy That Delivers

Simple, practical answers to help you build a social media strategy that drives visibility, engagement, and real business results.

What is social media marketing and how does it help my business?

Social media marketing uses platforms like Facebook, Instagram, LinkedIn, and TikTok to build awareness, engage your audience, and drive traffic to your website. When done correctly, it supports your full customer journey—from discovery to conversion.

Which social media platforms should my business be using?

The right platforms depend on your audience and industry. We help identify where your customers are most active and build a strategy focused on the channels that will deliver the best results.

Why does my business need a social media marketing agency?

A dedicated social media team brings expertise, structure, and efficiency to your marketing—saving time while improving performance. We create tailored strategies based on your objectives, then analyse and refine campaigns to ensure they continue to perform and deliver value.

Can social media generate leads and sales?

Yes. With the right strategy, content, and clear calls to action, social media can drive enquiries, bookings, and sales. It works best when integrated with your website and overall marketing system.

Do I need paid social media advertising?

Organic content builds your presence, while paid advertising accelerates reach and results. The right mix depends on your business goals, competition, and timeline.

How does social media support SEO and Google rankings?

Social media increases visibility, drives traffic to your website, and supports brand awareness. Regular posting—especially with links and calls to action—can contribute to improved search presence over time.

How do I track social media performance?

We track key metrics such as engagement, reach, website clicks, and conversions. Using systems like B Suite, we centralise reporting to give you clear visibility on what’s working.

What is the role of social media in the customer journey?

Social media plays a role at every stage:

Discovery → First impressions

Consideration → Building trust

Conversion → Driving action

Retention → Ongoing engagement

Every post should support movement through this journey.

Can you manage my social media for me?

We provide full social media management, including strategy, content creation, posting, engagement, and reporting—ensuring your brand remains clear, consistent, and effective.

Why is consistency important in social media marketing?

Consistency builds recognition and trust. When your messaging, visuals, and activity are aligned, your audience is more likely to remember your brand and take action.

Start Today for Tomorrow’s Success

Turn your marketing into a system that works. Book A Meeting.