Sports

Marketing

Support the journey. Strengthen the community. Create real impact. We don’t just support the top—we support the journey that gets them there.

Most sponsorship happens at the top.

Elite athletes and teams attract major brands once they’ve already made it. But beneath that is a much larger group—dedicated athletes and teams working to compete at national and international levels without the financial support required to get there.

That’s where we focus.

At That’s Business Today, we connect local businesses with grassroots athletes and sporting teams, creating partnerships that support performance, opportunity, and community.

Because the real story is below the surface.

Sports Marketing Beyond the Spotlight

The Barrier To Entry

In Sport

For many Australian athletes and teams, the challenge is not talent—it’s access.

Geography, travel, coaching, and support services create significant costs, including:

  • International Competition

  • Specialist Coaching

  • Strength & Conditioning

  • Allied Health Services

  • Equipment

  • Training

Without support, these costs can limit progression and opportunity.

While major sponsors support those at the top, we focus on the emerging layer—the athletes and teams building towards that level.

We help:

  • athletes and teams gain support earlier in their journey

  • businesses connect with meaningful sponsorship opportunities

  • communities invest in local talent

We Focus on the Iceberg Below the Surface

Supporting the journey creates stronger outcomes—for everyone involved.

Connecting Businesses with Athletes & Teams

We match local businesses with local athletes and sporting teams to create mutually beneficial partnerships.

This is not just sponsorship. It’s connection.

Businesses gain:

  • local brand exposure

  • authentic community alignment

  • ongoing visibility through athlete content

  • positive brand association

Athletes and teams gain:

  • financial support

  • access to better training and competition opportunities

  • increased visibility and recognition

Supporting the Digital Presence

To maximise the value of sponsorship, we also assist athletes and teams in building a digital footprint.

We provide support (at cost) to help establish:

  • websites or landing pages

  • social media presence

  • content strategies

  • sponsorship visibility

  • storytelling and PR opportunities

This ensures athletes and teams can give back to sponsors through:

  • content creation

  • brand mentions

  • social media exposure

  • community engagement

Visibility is part of the value exchange.

Returning Value to Sponsors

Sponsorship should not be one-sided.

We help structure partnerships where athletes and teams:

  • promote sponsor brands

  • share training and competition journeys

  • create content aligned with sponsors

  • build ongoing awareness

This creates a sustainable model where both sides benefit.

Pay it Forward

At the core of this initiative is a simple idea:

Support now creates opportunity later.

Local businesses supporting local athletes help build stronger communities, better opportunities, and future success stories.

It’s not just marketing.


It’s investment in people.

Sports Marketing, Simplified. Questions Answered.

How does sports marketing work for local businesses?

We connect businesses with local athletes and teams, creating sponsorship opportunities that provide visibility and community engagement.

What do athletes receive from sponsorship?

Financial support, increased visibility, and access to better training, coaching, and competition opportunities.

How do businesses benefit from sponsorship?

Brand exposure, community alignment, and ongoing promotion through athlete content and engagement.

Do athletes need a digital presence?

Yes. A digital presence helps increase visibility, attract sponsors, and provide value back through content and promotion.

Can small businesses get involved?

We structure partnerships to be practical and accessible for businesses of all sizes.

What sports do you work with?

We support a wide range of individual athletes and teams across multiple sports at grassroots and competitive levels.

How do you match businesses and athletes?

We align based on location, values, audience, and opportunity to create meaningful partnerships.

Is this only for elite athletes?

No. Our focus is on emerging athletes and teams working towards higher levels of competition, that are aspiring elite professional athletes or teams.

The Iceberg Below the Spotlight

Major sponsors often appear when athletes reach the top. We focus on the part of the journey most people do not see—where grassroots athletes and teams need support to keep moving forward.

Visible

Elite Athletes

Major sponsorships, media attention, established success and national recognition.

What people see

Our Focus

Grassroots Athletes & Teams

Travel, coaching, specialist training, allied health, equipment and competition costs—the hidden investment needed to reach the next level.

Travel Coaching Training Allied Health Equipment Competition

We help connect local businesses with local athletes and teams—creating sponsorship partnerships that support performance, community and long-term opportunity.

Start Today for Tomorrow’s Success

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